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Tag: market research

Marketing Analytics: How to Prove Your Hunch

Posted on April 23rd, by Ryan Smith in Academics, Career Path, Classes, Finals, Professors. Comments Off on Marketing Analytics: How to Prove Your Hunch

By: Mike Sovak ’18

Marketing is a funny field of study. So much of it is based on the unquantifiable: people’s thoughts, opinions, and feelings towards a brand or product. Yet many marketing majors are asked to complete a small …