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Marketing Analytics: How to Prove Your Hunch

Posted on April 23rd, by Ryan Smith in Academics, Career Path, Classes, Finals, Professors. Comments Off on Marketing Analytics: How to Prove Your Hunch

By: Mike Sovak ’18

Marketing is a funny field of study. So much of it is based on the unquantifiable: people’s thoughts, opinions, and feelings towards a brand or product. Yet many marketing majors are asked to complete a small …

What is entrepreneurship, really?

By: John Myers, Entrepreneur-in-Residence at the University of Mount Union

At its core entrepreneurship is seeing, identifying, defining, and solving a problem. That’s it. Sounds pretty simple doesn’t it?

When you step back and take a look at some …

5 Things to Remember in Your Senior Year of College

Posted on September 9th, by Ryan Smith in Career Path, Finals, Return on Investment. No Comments

Before we get really into this, I would like to offer you seniors in college congratulations for two reasons:

  • You made it through three years of some of the toughest academic work of your lives to date.
  • You and your

From Cornfields to Rio

There are a lot of incoming first-year students this year to Mount Union’s campus and many of them have achieved athletic success. However, very few have faced the adversity that Class of #Mount2020 member A.J. Digby has faced throughout his …

How a Jersey Patch Costs More Than Your Tuition

The world of professional sports is a $1.5 trillion industry across the world – yeah that’s trillion, with a “T.” North American sports alone make up a third of that at an estimated $498 billion, according to Plunkett Research, Ltd.…