Where Exceptional Begins

Tag: marketing

Tailgating Treats: Dorm Room Edition

Raider alumni flock from all corners of the Earth, the only color in sight is purple and the sweet smell of brunch waffles wafts along the cool autumn breeze—football season is upon us and with football, comes tailgating. While tailgating …

How a Jersey Patch Costs More Than Your Tuition

The world of professional sports is a $1.5 trillion industry across the world – yeah that’s trillion, with a “T.” North American sports alone make up a third of that at an estimated $498 billion, according to Plunkett Research, Ltd.…


Why AMA is Not Just for Marketing Majors

Posted on March 30th, by Adam Infantino in Academics, Career Path, Classes, Hands-on Experience, Involvement, Return on Investment, Student Organizations, Value. Comments Off on Why AMA is Not Just for Marketing Majors

AMA NOLA

Every year around the time of St. Patrick’s Day, the national organization American Marketing Association puts on a large conference in New Orleans. It is held at the Sheraton Hotel on Canal Street, which is about a hundred feet away …

How everyone is wrong: Analyzing 2016 Super Bowl commercials the right way.

Posted on February 11th, by Joel Evans in Professors. Comments Off on How everyone is wrong: Analyzing 2016 Super Bowl commercials the right way.

When Googling the “best 5 super bowl commercials” you will find one thing in common. The results. are. all. different.

Obviously, there is only one “best” (unless you are my four-year-old daughter who will top you with …


Marketing Magic

Posted on June 15th, by Justin Lepley in Academics, Classes. Comments Off on Marketing Magic

Looking back on my first year here at Mount Union, the class that stands out the most in my mind is Marketing 200. Taught by Professor McConnell, this introductory marketing course had a lot to offer. Lively and entertaining, …

My Major: Public Relations

Posted on June 13th, by Lauren Reihl in Academics, Classes. Comments Off on My Major: Public Relations

When I started college, I didn’t know what major I wanted to pursue. I was originally thinking about a criminal justice major. During my freshman year, I took classes in what I thought I wanted to major in. While my …

Why I Chose Marketing

Posted on March 15th, by Courtney Reese in Academics, Classes. Comments Off on Why I Chose Marketing

I’ve always had a passion for marketing. Seeing how people can connect and interest others into buying a product was always interesting to me. Even when you turn on a television show, the commercials, and sometimes even the show, are