Me Incorporated: A Personal Branding Lesson


After going through many business classes and the BUS 100 course series on resume building, interviewing, and obtaining a job, I realized more and more how important it is to build a personal brand. There is a great article on Fast Company, The Brand Called You, where it states that “it’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” It is a matter of how well together you can show companies your skills, values, and virtues. First here are some things you must first think about…

  • What makes you different?
  • What’s the pitch for You?
  • So how do you market brand You?
  • What’s the future of You?

“So it’s a cliché: don’t sell the steak, sell the sizzle. it’s also a principle that every corporate brand understands implicitly, from Omaha Steaks’s through-the-mail sales program to Wendy’s “we’re just regular folks” ad campaign. No matter how beefy your set of skills, no matter how tasty you’ve made that feature-benefit proposition, you still have to market the your brand — to customers, colleagues, and your interviewers. It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today.”

One way to easily kickstart Me Inc. is to be searchable. Virtually everyone is on Facebook, probably twitter, maybe Tumblr and Instagram, and possibly WordPress. Now, wouldn’t it be nice to collect all of these services into one place, all branded together at one for You? This is where About.me and Flavors.me come in to play. Basically, you just sign up for FREE to quickly build your personal page that points people to everything you do, all around the web. If you are a web artist, post your work, if you are an avid blogger, link your posts. Be sure that employers can see what you do, and do well. Visit my Flavors site here, and start branding yourself today!

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